Final West Division 10 Year Anniversary Emblem
On April 6, 2021, Piedmont Airlines celebrated ten years of operation out West. Between April 6, 2011 and April 15, 2011, Piedmont opened five new locations, including taking over regional operation at the PHX hub. Piedmont now operates customer service at over 15 locations in the western United States.
To celebrate this milestone for the company, and to educate new team members on our history, we built a campaign centered around the West Division's Ten Year Anniversary. This included the creation of a short documentary on the history of the division and a multitude of graphics, digital posts, and print collateral. Since we could not celebrate in person, due to the COVID-19 pandemic, our goal was for team members to have something special to commemorate their amazing work over the past ten years.
Piedmont's West Division Station Line Illustrations
Initial concepts and designs for the 10 Year Anniversary Emblem
We gathered a wide range of archival material from various sources across our organization to put together our final history video: Westward Bound - The History of Piedmont's West Division. We traveled to three remote locations to film during COVID, and utilized footage from previous videos for the remaining stations. Overall, we filmed over 8 hours of interviews and many hours of B-Roll, which we edited remotely, to create this video in tribute to the amazing work happening out west.
