Final Bermuda Spot
As a capstone to School of Motion's Explainer Camp course, I created this motion graphic explainer video for a fake phone app titled Bermuda, a boat sharing app similar to Uber or Lyft or Airbnb. The original brief included a script, fonts and colors, but I had creative freedom over the design, animation, sound design, and final delivery for the project.
To start the process, I initially built a series of moodboards for the client, inspired by art deco style cruise and ship design, as well as flat stylized boat vectors. I wanted to provide three visual directions that I could take the style of the project in to inform the motion language as well as the art.
Next, I took the script and worked on several passes of storyboards in order to define the pacing and visual storytelling. One note I got during this process was to simplify the overall scenes in order to make them read visually to the viewer in the thirty seconds a lotted. After finishing storyboards, I created an animatic to better illustrate the pacing.
Animatic - Storyboards aligned with sound and temporary voice over
Once the animatic was complete, it was onto creating final designed boards and assets prepped for animation. This part of the process was the most complex and time consuming, but I am very happy with the final product. I love how the brand colors blend but are well defined in each scene, and I took extra care to make sure the transitions would flow seamlessly between each board. One element I revised was the use of texture throughout the animation. I wanted to include texture to provide extra depth, but I worked hard in the final animation to make the texture feel organic and painterly, with similar language in its implementation throughout. Finally, before animating, I created a final "Boardimatic" just to make sure everything would flow perfectly in the animation.
Boardimatic - Finish boards timed to basic audio and SFX
For the animation, I worked with various animation techniques, opting to build several objects in Cinema 4D with a Sketch and Toon render to match my designs. In addition, I employed some frame by frame animation for my macaw and built a 2D character using DuikBassel for the final boat scene.
Telescope Render Cinema 4D
Macaw Animation - Photoshop and Adobe Animate Frame by Frame
In the end, by taking all of the necessary steps in the pre-production and design, the final really embodies the ethos of Bermuda and the original prompt. It was amazing seeing all of the individual parts come together and I am proud of the kinetic animation and unified design of the entire piece.
